Hardcover: 278 pages
Publisher: Springer; 2008 edition (September 11, 2008)
Product Dimensions: 6.3 x 0.7 x 9.4 inches
Amazon Rank: 14260203
Format: PDF ePub djvu book
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use phy...