Paperback: 260 pages
Publisher: Brightstar Media, Inc.; 4th edition (2009)
Product Dimensions: 9.2 x 7.5 x 0.6 inches
Amazon Rank: 10253453
Format: PDF Text djvu book
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory described in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develo...